Everyone (read Sony and Microsoft) is jumping onto the motion control bandwagon. Nintendo really started something when they released the Wii back in November of 2006. They created a niche market where there was really no competition for the same type of gaming experience. The Wii controlls allowed them to offer a different variety of games that fit the Wii motion controls. With sports and fitness games leading the pack, Nintendo had a plan and they have executed it beautifully. According to Wikipedia, “As of June 2010, the Wii leads the generation over the PlayStation 3 and Xbox 360 in worldwide sales, and in December 2009 broke the record for best-selling console in a single month in the United States.”
Now come the followers. It makes good business sense to get in on this action but jumping in four years behind is going to be a test of which companies and developers have been paying close attention to the rise of the Wii. Let’s take the comers one at a time and examine their stratagy.
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